At Hard Rock, music is truly the universal language. In recent years, Hard Rock has expanded its cafe boundaries by reinforcing its "music connection" through music-related products and programs such as collectible and fashionable HRC merchandise, the Hard Rock Records music label, www.hardrock.com, Hard Rock Hotels and Casinos, and Hard Rock Live music venues. Artists who have appeared at Hard Rock Live include Godsmack, Sugar Ray, the Moody Blues, Pantera, EryKah Badu, and the Go-Go's. Not only can we rock hard, we know how to throw a party. Opening celebrations for each new Hard Rock Cafe all around the world are headlined by live musical performances. So, keep your eye out as HRC continues to take music into the next millennium.